![]() A staggering 83% of B2B marketers invest in events every year. The truth is that events are becoming even more important for marketing and promotion. How can you be sure an event is the right event marketing option for you?Īt Ultimate Experience, we’ve discovered that events are the best option for reaching a wider audience-including people we would NEVER have reached through other methods.ĭid you know that in 44% of cases, events return a 3:1 ROI? That’s a pretty impressive statistic, especially when that equates to 300% recuperation of the money you invested in your event. ![]() Good luck, and happy event planning! Why Events Are Great Marketing Tools Learn from the advice in the following pages, and you can maximise the effectiveness of your events! The step-by-step guide will walk you through all the most complex parts of event marketing. We’ve included case studies to demonstrate a variety of successful events. This event marketing guide will help you understand the most effective, viable tactics and strategies to promote your event-be it a Christmas party, product launch, charitable event, or awards ceremony. This guide will walk you through the A-Z of event marketing and help you make the most of our experiences planning events of every kind. To guarantee a successful event, the right audience must be targeted.Įasier said than done! Thanks to the ever-changing world of social media and marketing, it can be difficult to know how to market events properly. At Ultimate Experience, we learn something new at almost every event we plan. If you think about it: you can set up an impressive event- complete with amazing food and drink, production, and even the best giveaways-but if attendees are few and far in between, the conference or award ceremony isn’t going to succeed.Įxperience has taught us that marketing and promoting the event is just as important as planning the event itself. ![]() Over our years of planning events, we’ve learned one very important truth: the event itself only takes a FRACTION of the time and effort, but the rest goes to promoting the event the event marketing part has to be top-notch too!
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